August 18, 2010

In response to: Understanding Transmedia Story Telling; The Wizard of Oz as pioneer
Geoffrey Long commented:

Actually, from what I understand The Wizard of Oz developed in a similar fashion to Superman - although not as carefully orchestrated as contemporary transmedia franchises, Oz's adaptations into different media added new ideas and interpretations of the story world, which then made it back to the core narrative. (In Superman, the idea that Clark Kent worked at the Daily Planet came from one medium, a handful of his powers came from another, and so on. We see the same thing with Batman now, with the character of Harley Quinn first appearing in Batman: The Animated Series and then later being incorporated into the comics and the videogames.) There's much more about this in Mark Evan Swart's excellent OZ BEFORE THE RAINBOW.