Transmedia Producer

Ideas, Tools and Insight from all Around

« Back to blog

Coca-Cola's Happiness Factory - Jeff Gomez - Starlightrunner - Case Study

Great case study for those wanting to understand how a massive brand gets into trasmedia.

John Hartman

John has been developing for the web and interactive for over fifteen years. He was Hollywood Video’s first webmaster working with Intel beta testing some of the first web servers. He was on the forefront of online video and has been pushing the boundaries of what media can achieve for years.

In 2003 John joined the Digital Universe ("The Digital Universe aims to be the definitive repository of human knowledge online."), eventually becoming the Technology Evangelist for the Digital Universe Foundation. He worked with NASA, Environmental Literacy Council, Earth 911, Cosmos Studios, The Jane Goodall Institute, Lawrence Lessig, Larry Sanger(co-founder Wikipedia), Howard Rheingold and a litany of other people and organizations.

In 2006 he formed Feedia a transmedia production company where he helped companies to take advantage of market opportunities arising from the evolution of media through an understanding of convergence culture. While running Feedia John’s clients have included Intel, Toyota, HP, Subway, Warner Bros, Dicks Sporting Goods, LaCie, MMI and many others.

In 2011 Feedia joined forces with 22 Creative Group and formed Robot 22 a transmedia creative agency. http://www.robot22.com

Twitter Twitter Flickr

Subscribe via RSS

Posterous theme by Cory Watilo